Hello, My name is Andy and I have 9+ years of professional experience in the field of content & marketing, with an emphasis of social media & community management.
Contact
📞 +1 (423) 213-1927
✉️ [email protected]
📍 Brooklyn, NY (United States of America)
Professional experience
March 2025 – Present
Global Associate Brand Manager
Maker’s Mark
- Advance social strategy spanning from evergreen, campaign, & partnerships for the Maker's Mark brand
- Organize the evolution & communication of social media priorities for internal and external projects
- Lead agency partnership conversations, briefs & programming
- Pilot test & learn projects for the brand for future investment and implementation to the larger jobs to be done
Jan. 2023 – March 2025
Social Media Manager - Tequila Brands
Suntory Global Spirits
- Led all tequila brands’ briefings and yearly social media programming with agency partners
- Oversaw the development and partnership of regional and international teams for social best practices
- Spearheaded data reporting to key stakeholders of all tequila accounts (use of Sprinklr)
May 2022 – Nov. 2022
Content Strategist
Dapper Labs: NBA / WNBA Top Shot
- Contributed to content creation & developments in alignment with the company KPIs
- Proactively researched and messaged topical conversation points in the marketplace for product and new-user growth in the web3 space
- Assisted in content creation and publishing for the social channels when needed (use of Adobe Suite)
- Measured & presented key deliverables through data reporting of Dapper social accounts (use of Zoomph)
March 2021 – May 2022
Senior Account Executive - Social Media & Influencer
160over90 - An Endeavor Company
- Responsible for day-to-day communications and project management of 3 - 4 accounts
- Offered tactical and tangible recommendations that aligned with the clients’ needs daily / weekly
- Drafted and presented social media audits, toolkits, and strategies of execution for the respective account and their campaigns
- Researched and identified key industry updates to share with internal social and influencer teams for
proactive sharing to clients should it impact their business goals or set strategies
- Participated in ideation sessions for new business and large campaign initiative stretching across Endeavor
*for full visibility into my work history, please visit my LinkedIn HERE.
Education
2014 – 2017
University of Tennessee - Knoxville
Bachelor of Arts in Communication Studies