Hello, My name is Andy and I have 9+ years of professional experience in the field of content & marketing, with an emphasis of social media & community management.

Contact

📞 +1 (423) 213-1927

✉️ [email protected]

📍 Brooklyn, NY (United States of America)

Professional experience

March 2025 – Present

Global Associate Brand Manager

Maker’s Mark

• Advance social strategy spanning from evergreen, campaign, & partnerships for the Maker's Mark brand
• Organize the evolution & communication of social media priorities for internal and external projects
• Lead agency partnership conversations, briefs & programming
• Pilot test & learn projects for the brand for future investment and implementation to the larger jobs to be done

Jan. 2023 – March 2025

Social Media Manager - Tequila Brands

Suntory Global Spirits

• Led all tequila brands’ briefings and yearly social media programming with agency partners
• Oversaw the development and partnership of regional and international teams for social best practices
• Spearheaded data reporting to key stakeholders of all tequila accounts (use of Sprinklr)

May 2022 – Nov. 2022

Content Strategist

Dapper Labs: NBA / WNBA Top Shot

• Contributed to content creation & developments in alignment with the company KPIs
• Proactively researched and messaged topical conversation points in the marketplace for product and new-user growth in the web3 space
• Assisted in content creation and publishing for the social channels when needed (use of Adobe Suite)
• Measured & presented key deliverables through data reporting of Dapper social accounts (use of Zoomph)

March 2021 – May 2022

Senior Account Executive - Social Media & Influencer

160over90 - An Endeavor Company

• Responsible for day-to-day communications and project management of 3 - 4 accounts
• Offered tactical and tangible recommendations that aligned with the clients’ needs daily / weekly
• Drafted and presented social media audits, toolkits, and strategies of execution for the respective account and their campaigns
• Researched and identified key industry updates to share with internal social and influencer teams for proactive sharing to clients should it impact their business goals or set strategies
• Participated in ideation sessions for new business and large campaign initiative stretching across Endeavor

*for full visibility into my work history, please visit my LinkedIn HERE.

Education

2014 – 2017

University of Tennessee - Knoxville

Bachelor of Arts in Communication Studies