Matter At Hand

• The Hornitos brand implemented a new variant permanent to the lineup from its core SKUs: The Cucumber Habanero. Along with this addition, there had been no official messaging or above the line marketing regarding the launch of these flavors. In collaboration with the brand team and a $50K investment, we looked to build an agile campaign to provide the new-news to consumers in alignment to National Margarita Day.

Process

• Brief in the creative director to write and present a compelling visual aid to the ask
  • Examples included things from aspirational brands that had a consistent look & feel, with powerful brand visibility.
  • This also included aspirations of creatively where we could take the brand that still had a clear tie back to our brand’s visual identity.
• Have a high-quality content shoot with hired talent and stylists, in a desirable location, to showcase a premium nature to our brand ethos. We collaborated with Garnish Studios for the production.
• Collect and sift through the most impactful content from the shot sheet.
• Create and publish all assets during our key moment to win for the brand: National Margarita Day (February 22nd). This also extended into March for larger sustain into promoting the new flavor.

https://www.youtube.com/shorts/O_-REZMhGD4

Roles & Responsibilities

• Co-produce photo and video capture with Garish Studios on behalf of the brand team.
• Curate a strategic rollout plan inclusive of organic social media, website updates, dedicated consumer email, and e-comm; as well as publish across all key touch points.
• Gather and present all data surrounding the campaign.

Content Showcase